The exponential advancement of digital technologies in the past 2 decades has created a global ecommerce environment with transaction value worth trillions of USD. According to statistics published by German online statistic portal, Statista, worldwide retail ecommerce sales alone had reached $3.5 trillion USD in 2019 and is projected to surpass $6.5 trillion USD by 2023.
Meanwhile, the emergence of website building platforms – WooCommerce, Shopify, Wix, BigCommerce etc – created a much smoother entry path into the ecommerce arena. This has allowed millions of merchants, of all age groups and industries, to ride on the positive ecommerce wave.
Under such rising ecommerce influence, there is one frequently asked question that comes into the mind of ecommerce store owners – how should I create a successful ecommerce store?
One will easily find articles related to such topic in any popular blogs. An example of article with such attractive title was published by Oberlo few months ago. The emphasis for a successful ecommerce store is on factors such as great website design, top-notch customer supports and unique selling proposition of products or services. In fact, 90% of articles one may read online always recycle similar concepts or theories.
One major, and often most important, factor which is not being commonly mentioned and given extra emphasis is the mentality of running an ecommerce store – patience and perseverance.
If an ecommerce store owner is looking for one of the best website developers or designers, he or she may easily find one in Vista Profits. Our services include web theme design, web modification and a wide range of consultation in digital marketing strategy and on-site conversion optimization techniques. We even have a clear money-back guarantee or refund policy if we are unable to perform the service specification being requested by our clients.
The only fact we are unable to assure a client is the precise timeline needed for ecommerce success to be achieved. It is possible to build an ecommerce store with the best design, product images, product descriptions and sales conversion plugins within a few days. The real challenge is on the persistent store maintenance effort to ensure consistency in long term results. This is beyond pure business knowledge and technical website expertise; this is driven by a positive attitude of patience and perseverance from the ecommerce store owner to allow developers like us to work the best out of each circumstance from time to time.
An article written by Neil Patel 4 years ago had clearly elaborated the level of patience and perseverance needed to operate an ecommerce store until one sees the first light at the end of the tunnel. It is in the range of 3 to 9 months. Nevertheless, please bear in mind that this is only an estimation at best and the timeline mentioned might not apply to every store as each store is unique on its own.
Having said all that, only one rule is carved in stone – patience and perseverance is the indisputable mentality you need to achieve long term ecommerce success.
This article is written by Alex Chong, founder of Vista Profits.